My Design Hall of Fame
These three projects were for a mid-semester assigment. I am especially proud of them. They use design elements and principles, as well as exhibit a mastery of Adobe InDesign.
The first assignment of the three was to make an advertisement. I advertised for Laugh Yoga!
My design was intended to be happy and light. The colour scheme of rainbow and bright shades was chosen accordingly. As for the images, I wanted to keep it simple. The laughing fellow and happy faces make the reader smile, as does the “HA HA HA!” arranged as if it were emitting from the man’s mouth. This theoretically makes the reader want to know how this guy is having such a great time, and how they can join in.
There are not many words on the advertisement because it is on a postcard. I have made the assumption that the reader is a college student flipping through this week’s mail. They probably won’t spend much time on each letter they received so my ad needs to be quick and memorable. The overarching theme is happiness, even if the reader does not attend the session! Fun font and large sizes type are subtle ways to influence the overall look of a design.
This next one is a flyer for my dream company, Palazzo's Planetary Tours
For my business flyer, I knew immediately that I wanted to advertise my dream company of a private space travel organization. This lead to my decision for the central focus of the design to be the image of a spaceship, blasting away from Earth. This would serve to grab the reader’s attention. The company’s name, Palazzo’s Planetary Tours, would be the focus on top in the white area. I added a colour transition from black to white to symbolize the groundbreaking accomplishment that is commercial space travel.
In the surrounding area, I added a paragraph explaining the tours for those who are intrigued enough to read on (hopefully everyone!). I also added, in large, noticeable print, the telephone number for the other readers who have a limited amount of time to consider buying a tour. The font was to be consistent throughout to make the reader feel stable, and there was plenty of empty space in the design to echo the point of the business as well as calm the reader.
Finally, here is my personal favourite: a CD cover for a ficticious band called The Chimney Sweeps.
The band The Chimney Sweeps has long been an idea of mine. Their album Ashes Again is an echo of the childhood song Ring Around the Rosie, while the mood of the music is more angst-ridden teenager. To complete the transition of old to young, I picked a classic, old-looking image of a real chimney sweep with his brush, leaning against a chimney. The band’s name was in grey to mimic smoke. The title of the album was in read in a different font because this album is a new step for the musical group.
For the back cover, the logo of the record company was to be the focus. The logo itself is a hip combination of the letters B and R, for Beloved Records. The circular shape is again a throwback to Ring Around the Rosie, the hidden theme of the album. The background of fire compliments the band’s new image as well as their name.